Actimel - Superfermenti
Case Client:
Case Sector:
Food & Beverage
Case type:
Promo
The 5 Superfermenti Actimel travelled through the streets of Milan and Rome to “Activate” hundreds of locations
In 20 days, the team, with special suits and Segways distributed over 23,000 Actimel Kids outside primary schools and 60,000 Actimel near to metro stations and in business centres.
Numbers and results:
23k
Actimel Kids distributed
60k
Actimel distributed
80k
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