KINDER+SPORT
Case Client:
Case Sector:
Food & Beverage
Case type:
Promo
A project to promote the joy of moving among children.
Management of events linked to Kinder+sport testimonials; the project was created to diffuse and promote practicing sport everyday, especially for young children.
Some of the events produced: Sensini Day (Marina di Grosseto), KinderiadI, Junior Marathon. Sponsorship, sampling and focus on the community through social media.
Numbers and results:
7
discipline sportive
50
eventi all'anno
2M
di nuovi giovani sportivi
In 2015, the Kinder + Sport Village accompanied the 22 national sports finals sponsored by 7 federations and 2 national activities of CONI.
The tour travelled all over Italy, going to 14 cities, and lasting 68 days and over 30,000 young athletes participated (8-16 year-olds).
